Search Engine Optimization
Does your organization have an unlisted phone number? Then why would you have an unlisted website?
Search Engine Optimization (SEO) increases the ability of search engines to properly index your website. This assures that your website is found before your competitors when potential clients search online. Most web users rarely search beyond the second page of results, so if you're not listed on those, you're not going to get their business.
Can your organization afford not to be found when searching for keywords that define your market?
As the internet continues to expand at an alarming rate, searching has become more popular for people trying to find websites. In fact, search engines are the second most used function of the internet, falling closely behind email. Each day there are over 213 million web searches performed, with 71% of those searches occurring at Google and Yahoo. The Modern Workshop focuses it's efforts on getting the most improvement for your marketing dollar. For this reason we focus on the top 3 search engines, rather than waste your time on directories that no one uses, simply to inflate our numbers.
Content is king
Internet users no longer care for the flashy graphics and navigation that defined the internet during the late 90’s and early 2000. Users are looking for answers, products, and services when they saerch the internet. Answers, products, and services which you can provide, if they know you’re there.
The work to do
If your latest website redesign did not include a specific SEO project, it isn’t too late to do so now. Many websites can be optimized without any layout changes. This allows the investment in branding to be fully realized, while increasing the prospective audience for your product or service. If you cared enough to update your website, shouldn't you also be sure that it is seen.
Work again
Most search engines regularly update their search algorithms which mean that your once well ranking website might not be ranking well now. Often companies will review their search engine rankings annually; to be sure they are still reaching all of the customers they can.
First Steps
To schedule a time to review your website, and discuss options for improving your web presence, contact us.
Why choose The Modern Workshop?
The Modern Workshop focuses first and foremost on Organic SEO. This focus means that we don't simply buy Pay-Per-Click (PPC) advertising to temporarilly inflate the number of visitors to your website.
We first address the problems on your site which are keeping it from ranking well among search engines. However, after this process is complete, we may offer PPC advertising as a short term approach while the search engines reindex your website. This process can take as long as 3 months, during which time PPC does have it's merits.
If you are approached by an SEO company promising quick turn around, and long-term results,ask first if they mean to proceed with Organic SEO, as well as PPC advertising. It is very simple to buy rankings for a short time, but a whole different matter to provide consistent long term results.